A short promotional video I directed, shot and edited for the newly opened Jiho Samgyetang. Rather than following the fast-paced, trendy style of typical food reels, I took a more traditional approach this time, using vintage-inspired visuals and nostalgic Korean music to evoke the feeling of stepping back in time. This concept was designed to highlight the restaurant’s connection to Korean tradition and appeal to audiences interested in authentic Korean food and culture.

A short-form Instagram Reel I shot and edited for SBCD Tofu House in Singapore, while also directing the chef’s movements. The video was designed to appeal to Gen Z audiences while using tight food close-ups and immersive cooking sounds to create a sensory experience with broader appeal.

A short promotional video I shot and edited for SBCD Korean Rice House, positioning the restaurant as a modern, more approachable Korean dining option for Gen Z audiences and busy office workers seeking a quick, balanced meal.

A short promotional video I directed, shot and edited in a trendy, fast-paced style, inspired by viral Instagram Reels, to promote the growing Korean restaurant Obongzip. The video showcases the restaurant's signature dishes, including bossam, buckwheat noodles, and stir-fried octopus. Using a more modern, visually aesthetic design to appeal to Gen Z audiences, it focuses on the rising popularity of Korean cuisine.

A promotional video that I shot and edited for the increasingly popular franchise Eggslut. We asked the cashier to build us his favourite sandwich, the Fairfax. Using fast-paced, trendy music and incorporating follow-along captions, this video focuses on attracting Instagram users and Gen Z audiences to visit EggSlut.

A very short video I shot and edited on my phone to highlight the newly opened restaurant Sonmari. This restaurant specialises in Korean-style handrolls, which, unlike many other restaurants, serve the seaweed and rice separately so that the handrolls can stay fresh and crispy. The video was edited in a style similar to @Beli_Eats' videos, targeting Gen Z audiences and Beli users.